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Redesign Proposal · Prepared by Christopher J. Griffin

The current site tells people about GrowLeader.
The new one grows it.

The site as it stands is a beautiful brochure. It looks great, and then the visitor leaves, and we never know they were there. The redesign turns that same traffic into diagnosed leads, captured contacts, and measurable ministry impact. Automatically, with no one manning it.

Same brand. Sharper execution. Built to convert, not just inform Zero added manpower
What problem does it solve

Right now, the site can't answer three questions the team should be able to answer every week.

Who visited us this week?  The current site has no visible analytics, so we're flying blind on traffic, sources, and behavior.

Which of them are ready for GrowLeader?  There's no way for a pastor to self-identify a need. The only action is "sign up for the newsletter."

And what did we do about it, without adding staff?  Nothing happens automatically. A lead is only a lead if a human notices and follows up.

The redesign is built around closing exactly those three gaps: capture, qualify, and fulfill, on autopilot, while keeping the polished GrowLeader look the brand already earned.

See the difference

Same brand. A completely different job.

Left is the site today: a beautiful brochure. Right is the redesign: the same premium look, now built to capture, qualify, and follow up on its own.

✕Current site: a brochure
The current growleader.com homepage
One message, one action: read, then maybe join a newsletter. When the visitor leaves, we never know they were here.
✓The redesign: a growth engine
The redesigned GrowLeader homepage
Same brand, sharper execution: a free Church Health Check, an AI coach, live event dates, and tracking, all running on their own.
The upgrades that matter

Four things the redesign does that the current site simply can't.

1
Problem: visitors leave anonymous

The Church Health Check

A short, interactive diagnostic. A pastor answers a few questions and instantly sees where their church is strong and where it's stuck. That's the exact moment GrowLeader becomes relevant to them.

Outcome: every serious visitor self-identifies as a warm lead, and tells us what they need before a single call.
2
Problem: follow-up needs a human

Automated fulfillment

The second someone finishes the Health Check, the system delivers their report on screen, downloads a copy, and emails it, with the results and their weakest area attached for the team.

Outcome: no extra manpower. It runs itself, day or night, whether or not anyone is watching.
3
Problem: no way to help at scale

The AI leadership coach

A pastor can ask a real question, like "how do I build a volunteer pipeline?", and get a thoughtful answer trained on GrowLeader's philosophy, any hour of the day.

Outcome: GrowLeader's wisdom, available 24/7, turning curiosity into engagement instead of a bounce.
4
Problem: flying blind

Real tracking

Every meaningful action is measured: a Health Check finished, a coach opened, a CTA clicked. For the first time, the team can see what's actually working.

Outcome: decisions based on data, not guesses, and a foundation to build a team dashboard on later.
The bottom line

Same brand. Same message. A site that finally works for the ministry.

The current site is a great-looking front door. The redesign keeps the look, and adds a front door that greets every visitor, learns what they need, hands them something valuable, and tells the team who's ready. All of it automatic. None of it adding to anyone's plate.

Today: a brochure The redesign: a growth engine